Hockey great Wayne Gretzky attributed his greatness to "Skating to where the puck is going, not to where it is." Businesses and their web developers would be wise to follow that advice as the web continues its evolution away from websites to a system that connects virtually every device we own and every experience we have to realtime, relevant content.
Continue reading...Monday, November 1, 2010
My 10 most read info-Tweets from October include lots of interest in avoiding huge and dangerous Social Media mistakes. A renewed interest in images and navigation show that great design is still on developers' radar screen. And my recommendation of Mixero as a great Twitter management tool still remains a top click for the third month since I first published it.
Continue reading...Monday, September 27, 2010
Still hearing the tired mantra that there is no ROI in Social Media? I heard that charge recently as I began a presentation on the topic "How Social Media Has Impacted Me Since Last Year's Event." I began my presentation by agreeing that it's hard to calculate, but decided to let my own experience speak for itself. No ROI? You be the judge.
Continue reading...Thursday, April 1, 2010
Your brand is not your logo, it’s the promise of an experience. Everything you do either re-enforces or erodes it. That is especially true of your Web presence. As an ever-growing number of customers, partners and vendors expect to use the Web as their preferred point of customer experience, they come to a site in hopes of brand re-enforcement. So, as important as that is to your brand, it’s tragic that it is often the one thing that becomes a brand’s largest “eroder.”
Continue reading...Monday, February 1, 2010
You’ve defined your brand strategy. You’ve figured out how you’ll extend it to your web presence. You’ve determined the design and functional elements that will be required to reinforce your brand on the web. And so you’re finally ready to pick the right Web developer. Here are six questions to ask to help you make the right choice.
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Wednesday, April 25, 2012
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