As the primary brand voice of Trivera, my goal is to help people learn both about me and FROM me. Here's how I use Twitter help educate the marketplace and position myself as an authority in our space.
Continue reading...Thursday, April 22, 2010
There are no shortages of lists regarding Social Media best practices. Our industry is need of a standard – words from a definitive source and a higher power. So I ascended the mountain seeking wisdom and have returned with the digital equivalent of a pair of stone tablets in hand.
Continue reading...Sunday, December 27, 2009
It’s been said “Don’t look back, unless that’s where you’re headed.” But I hope you’ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an exciting new year. One year ago, my wife/business partner predicted that something big was going to happen this [...]
Continue reading...Wednesday, April 15, 2009
Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look now, but Web2.0 has taken control of your brand.
Continue reading...Sunday, April 5, 2009
Since day one, our mission at Trivera has always been to help our client companies become more successful by using Internet technology to improve their brand relationships. And while Twitter is being lauded in many circles as the second coming of the Web, for us, and our clients, it’s simply another tool that will either [...]
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Tuesday, April 12, 2011
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