Posts Tagged with "strategy"
2009 – The Most Important Year EVER to Get it Right
For years, our newsletters have stressed the fact that the success of your business depends on you taking the fullest advantage of all the Internet has to offer. This one is different. It’s not the success of your business that depends upon a well-designed, search engine-optimized, promoted, navigationally intuitive, e-commerce-enabled Web presence. Given the current [...]
Continue reading...Web Investment Metrics – How Much Should I Spend on my Web
Sunday, August 10, 2008
While some businesses make their Web site an IT expense, many others prefer to make it part of their advertising budget. While technology is involved, it really makes better sense to have your marketing department determining the direction strategy and implementation of this important public extension of your brand. Most businesses base their advertising budget [...]
Continue reading...How's Your E-fitness Quotient?
Monday, December 31, 2007
Originally published, December 2007 For many Americans, a brand new year signals a commitment to improving their fitness. Resolutions are made to eat better, work out more often and make lifestyle changes to reduce stress and increase longevity. TV, radio and print ads at this time of year mirror the huge spike in interest in [...]
Continue reading...Navigating the Internet Minefield Pt. 3 – Oops! I’m a Spammer
Saturday, May 5, 2007
Last Month, we continued our series of articles to look at the perils of developing your own Web presence. We’ve been likening the Internet to a minefield, with potentially fatal missteps. Last month we talked about Search Engine Optimization (and potential excommunication). In this issue, we continue with: Internet Landmine #3: Oops! I’m a Spammer! [...]
Continue reading...Navigating the Internet Minefield Pt. 1
Monday, March 5, 2007
The omnipresent media message today is that you can develop your own Web site. Network Solutions, Register.com and Go Daddy all have marketing campaigns that promise easy, cheap, and somehow still professional do-it-yourself Web sites in minutes. Microsoft promises Web site development as easy as creating a Word Document with Front Page. Sure sounds great. [...]
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About TriveraGuy:
TriveraGuy is Tom Snyder, founder, president and CEO of Trivera Interactive, one of the upper Midwest's oldest, and most respected Interactive firms. Tom has been blogging since 1998, sharing the insight gained from helping small to medium sized businesses use digital and Web technology as powerful tools to re-enforce their brands.
Tom oversees the day to day operations of the firm, and lives in suburban Milwaukee, Wisconsin with his wife Marjie and their two dogs. When Tom isn't busy being a superhero, he's also a wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, political wonk, hopeless romantic and author of "The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare," from Penguin Books.
- Future Web: Skating to Where the Puck is Going.
- Consider Dabbling in Social Media
- February’s Busy Speaking Schedule
- Why Two New Trends in Web Design Aren’t New At All
- My 5 Tips (plus 95 more) to Build Your Business in 2012
- 9 Questions Your IT Guys Need to Answer Before You Host Your Own Website
- The Risky Business of Social Media
- Twitter for Small Business – Sept. 20th
- Local Patch Comes a’Calling
- Lights, Camera, Actually Good Video.
- Tom Snyder: Word of mouth is such a powerful promotional tool. The goal of most business use of Social Media is an attempt to create that... even if artificially....
- Tom Snyder: Thanks, Mike. A lot of people have come into the web development space from different directions, and so have different goals in their design. With pr...
- MRC58: Tom, "transparently reinforces the brand experience" is a powerful phrase for web design and development. I like it, but not many agencies can pull th...
- Anthony Rotolo: Hey Steve... "Popular" may be a relative term... Movin' On lasted 2 seasons, so it had decent enough viewership, but probably was just popular south o...
- Tom Snyder: Thanks. Jim! Doing things like this continue to muddy the whole "ROI" discussion. Does giving away advice reduce my "R" or just increase my "I" and re...
- Jim Raffel: Tom, Priceless advice. Takes courage to give this kind of "how-to" away for free. I learned a bunch and will be applying it to ColorMetrix very soon. ...
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Wednesday, December 3, 2008
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