Posts Tagged with "strategy"

How Much Should You Invest in Digital Marketing for 2015?

Sunday, January 25, 2015

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How Much Should You Invest in Digital Marketing for 2015?

Although most companies planned their 2015 marketing budgets in the last months of 2014, a new Gartner report will give you some guidance as to whether your planned investment will match that of your competitors.

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6 Ways That Neglecting Your Website is Killing Your Brand

Tuesday, July 9, 2013

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6 Ways That Neglecting Your Website is Killing Your Brand

When website owners are pressed to consider an update, a new focus, or additional inbound marketing efforts, the typical response is "we just installment loans poor credit don't have the money." While that might seem like a justifiable and economical approach, it's short sighted. Your neglect is actually costing you money.

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Social Media: What’s That Sound?

Thursday, March 28, 2013

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Social Media: What’s That Sound?

For years, clients have been asking me if they needed to get on Facebook, Twitter, Foursquare and Google Plus. Now everyone’s asking about Pinterest. My answer has never changed: “Don’t even think about any of them until you define your strategy.”

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Future Web: Skating to Where the Puck is Going.

Wednesday, April 25, 2012

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Future Web: Skating to Where the Puck is Going.

Hockey great Wayne Gretzky attributed his greatness to "Skating to where the puck is going, not to where it is." Businesses and their web developers would be wise to follow that advice as the web continues its evolution away from websites to a system that connects virtually every device we own and every experience we have to realtime, relevant content.

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Top 10 Info-Tweets for October, 2010

Monday, November 1, 2010

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Top 10 Info-Tweets for October, 2010

My 10 most read info-Tweets from October include lots of interest in avoiding huge and dangerous Social Media mistakes. A renewed interest in images and navigation show that great design is still on developers' radar screen. And my recommendation of Mixero as a great Twitter management tool still remains a top click for the third month since I first published it.

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