Still hearing the tired mantra that there is no ROI in Social Media? I heard that charge recently as I began a presentation on the topic "How Social Media Has Impacted Me Since Last Year's Event." I began my presentation by agreeing that it's hard to calculate, but decided to let my own experience speak for itself. No ROI? You be the judge.
Continue reading...Thursday, April 22, 2010
There are no shortages of lists regarding Social Media best practices. Our industry is need of a standard – words from a definitive source and a higher power. So I ascended the mountain seeking wisdom and have returned with the digital equivalent of a pair of stone tablets in hand.
Continue reading...Monday, April 12, 2010
The schedule for the 2010 Biz Tech Conference and Expo has been released, and I am among its speakers. I will be presenting “Why NOW is the perfect time to jump on the Twitter Bandwagon” on Thursday, April 29th at 10:45 am. So why IS it time for your business to start tweeting? With Foursquare [...]
Continue reading...Thursday, March 18, 2010
An amazing wave has swept this great city on a great lake. It's a Social Media lovefest. Is it happening everywhere, or is it unique to Milwaukee?
Continue reading...Saturday, January 23, 2010
Is there ROI in Social Media? Tallying the "R" is the easy part. It's calculating the "I" that's the sticky wicket. Grab your pants and let's see if we can find the answer
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Monday, September 27, 2010
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