Still hearing the tired mantra that there is no ROI in Social Media? I heard that charge recently as I began a presentation on the topic "How Social Media Has Impacted Me Since Last Year's Event." I began my presentation by agreeing that it's hard to calculate, but decided to let my own experience speak for itself. No ROI? You be the judge.
Continue reading...Saturday, January 23, 2010
Is there ROI in Social Media? Tallying the "R" is the easy part. It's calculating the "I" that's the sticky wicket. Grab your pants and let's see if we can find the answer
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Monday, September 27, 2010
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