Posts Tagged with "Brand Re-enforcement"
What Your Website Says About You
Your brand is not your logo, it’s the promise of an experience. Everything you do either re-enforces or erodes it. That is especially true of your Web presence. As an ever-growing number of customers, partners and vendors expect to use the Web as their preferred point of customer experience, they come to a site in hopes of brand re-enforcement. So, as important as that is to your brand, it’s tragic that it is often the one thing that becomes a brand’s largest “eroder.”
Continue reading...Out with Old, In with the New
Sunday, December 27, 2009
It’s been said “Don’t look back, unless that’s where you’re headed.” But I hope you’ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an exciting new year. One year ago, my wife/business partner predicted that something big was going to happen this [...]
Continue reading...Invasion of the Brand Snatchers
Wednesday, April 15, 2009
Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look now, but Web2.0 has taken control of your brand.
Continue reading...How to Maintain Your Twitter Account…and Your Sanity
Sunday, April 5, 2009
Since day one, our mission at Trivera has always been to help our client companies become more successful by using Internet technology to improve their brand relationships. And while Twitter is being lauded in many circles as the second coming of the Web, for us, and our clients, it’s simply another tool that will either [...]
Continue reading...Some Advice on Social Networking… from Sun Tzu
Friday, February 13, 2009
Several of our clients have come to us, telling us they'd like to start participating in social media as a business vehicle, and asking us to recommend some of the best Web 2.0 networking tools. Unfortunately, that's the wrong question to be asking first.
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About TriveraGuy:
TriveraGuy is Tom Snyder, founder, president and CEO of Trivera Interactive, one of the upper Midwest's oldest, and most respected Interactive firms. Tom has been blogging since 1998, sharing the insight gained from helping small to medium sized businesses use digital and Web technology as powerful tools to re-enforce their brands.
Tom oversees the day to day operations of the firm, and lives in suburban Milwaukee, Wisconsin with his wife Marjie and their two dogs. When Tom isn't busy being a superhero, he's also a wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, political wonk, hopeless romantic and author of "The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare," from Penguin Books.
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- Tom Snyder: Thanks, Mike. A lot of people have come into the web development space from different directions, and so have different goals in their design. With pr...
- MRC58: Tom, "transparently reinforces the brand experience" is a powerful phrase for web design and development. I like it, but not many agencies can pull th...
- Anthony Rotolo: Hey Steve... "Popular" may be a relative term... Movin' On lasted 2 seasons, so it had decent enough viewership, but probably was just popular south o...
- Tom Snyder: Thanks. Jim! Doing things like this continue to muddy the whole "ROI" discussion. Does giving away advice reduce my "R" or just increase my "I" and re...
- Jim Raffel: Tom, Priceless advice. Takes courage to give this kind of "how-to" away for free. I learned a bunch and will be applying it to ColorMetrix very soon. ...
- Shanghai Halfpat: Been a bit frustrated that TweetDeck doesn't seem to pull in all my mentions, some random ones stray away. Just found Mixero and am going to give it a...
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Thursday, April 1, 2010
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