Posts Tagged with "Brand Erosion"

What Your Website Says About You

Thursday, April 1, 2010

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Your brand is not your logo, it’s the promise of an experience. Everything you do either re-enforces or erodes it. That is especially true of your Web presence. As an ever-growing number of customers, partners and vendors expect to use the Web as their preferred point of customer experience, they come to a site in hopes of brand re-enforcement. So, as important as that is to your brand, it’s tragic that it is often the one thing that becomes a brand’s largest “eroder.”

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Invasion of the Brand Snatchers

Wednesday, April 15, 2009

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Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look now, but Web2.0 has taken control of your brand.

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How to Maintain Your Twitter Account…and Your Sanity

Sunday, April 5, 2009

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Since day one, our mission at Trivera has always been to help our client companies become more successful by using Internet technology to improve their brand relationships. And while Twitter is being lauded in many circles as the second coming of the Web, for us, and our clients, it’s simply another tool that will either [...]

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Navigating the Internet Minefield Pt. 2

Thursday, April 5, 2007

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Last Month, we began our series of articles to look at the perils of developing your own Web presence. We’re likening the Internet to a minefield, with potentially fatal missteps. In this issue, we continue with: Internet Landmine #2: Customer Loss through Brand Erosion I built a simple Web site for my company. Now my [...]

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