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Invasion of the Brand Snatchers
Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark." But it's not a joking matter. Don't look now, but Web2.0 has taken control of your brand.
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About TriveraGuy:
TriveraGuy is Tom Snyder, founder, president and CEO of Trivera Interactive, one of the upper Midwest's oldest, and most respected Interactive firms. Tom has been blogging since 1998, sharing the insight gained from helping small to medium sized businesses use digital and Web technology as powerful tools to re-enforce their brands.
Tom oversees the day to day operations of the firm, and lives in suburban Milwaukee, Wisconsin with his wife Marjie and their two dogs. When Tom isn't busy being a superhero, he's also a wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, political wonk, hopeless romantic and author of "The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare," from Penguin Books.
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- Tom Snyder: Thanks, Mike. A lot of people have come into the web development space from different directions, and so have different goals in their design. With pr...
- MRC58: Tom, "transparently reinforces the brand experience" is a powerful phrase for web design and development. I like it, but not many agencies can pull th...
- Anthony Rotolo: Hey Steve... "Popular" may be a relative term... Movin' On lasted 2 seasons, so it had decent enough viewership, but probably was just popular south o...
- Tom Snyder: Thanks. Jim! Doing things like this continue to muddy the whole "ROI" discussion. Does giving away advice reduce my "R" or just increase my "I" and re...
- Jim Raffel: Tom, Priceless advice. Takes courage to give this kind of "how-to" away for free. I learned a bunch and will be applying it to ColorMetrix very soon. ...
- Shanghai Halfpat: Been a bit frustrated that TweetDeck doesn't seem to pull in all my mentions, some random ones stray away. Just found Mixero and am going to give it a...
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Wednesday, April 15, 2009
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