Archive | July, 2013

I Hate to Break The News: Effective Marketing is Hard. And Costs Money.

23 July 2013

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I Hate to Break The News: Effective Marketing is Hard. And Costs Money.

Marketers who have been around for awhile will tell you that new marketing platforms don’t make it easier or cheaper to market your business. They never have and they never will. But there IS a silver bullet. And it's NOT Social Media.

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10 Steps to Digital Marketing Success

18 July 2013

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10 Steps to Digital Marketing Success

As a digital marketing firm, having clients who hire us to build a website, only to let it languish in neglect and produce mediocre results does neither us nor the client any good. So here at Trivera, our focus is taking responsibility for our clients’ total online success by having all new clients sign annual contracts, where the website development is only the fourth element in a ten point plan for success. Here are the steps that we believe are necessary for success, and the reasons we include each.

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6 Ways That Neglecting Your Website is Killing Your Brand

9 July 2013

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6 Ways That Neglecting Your Website is Killing Your Brand

When website owners are pressed to consider an update, a new focus, or additional inbound marketing efforts, the typical response is "we just don't have the money." While that might seem like a justifiable and economical approach, it's short sighted. Your neglect is actually costing you money.

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