Everyone is buzzing about Social Media. Twitter, Facebook, LinkedIn, Foursquare, YouTube, blogs and other Web 2.0 sites and applications are the new face of the Internet.  Because Social Media is having a game-changing impact on how people make their buying decisions, businesses are rightly concerned. While Marketers view it as an amazing opportunity, others within most companies aren’t as enthusiastic.  Legal departments view it as a source of potential liability. For HR, it’s a ball of confusion. Accounting can’t figure out the return on the investment. Employees are unaware of its true impact on their career. And for IT, it’s just one huge pain in the rear.

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data leakage, malware propagation and privacy infringement. Enterprises seeking to integrate social media into their business strategy must adopt a cross-functional, strategic approach that addresses risks, impacts and mitigation steps, along with appropriate governance and assurance measures.

To educate professionals on the topic, I did my presentation the Risky Business of Social Media for the Kettle Moraine chapter of the The Information Systems Audit and Control Association (ISACA) on Wednesday November 16, 2011 at 2:30pm.

Event was LIVE  in BROOKFIELD, broadcast remotely to MADISON and the FOX VALLEY and available virtually to members via WEBEX.

The Powerpoint for the presentation can be found here.