10 August 2008
While some businesses make their Web site an IT expense, many others prefer to make it part of their advertising budget. While technology is involved, it really makes better sense to have your marketing department determining the direction strategy and implementation of this important public extension of your brand. Most businesses base their advertising budget […]Continue reading...
TriveraGuy is Tom Snyder, founder, president and CEO of Trivera, a twenty year old strategic digital marketing firm, with offices in suburban Milwaukee that has embraced the web from the very beginning. Tom has been blogging since 1998, sharing the insight gained from helping businesses and organizations re-inforce their brands by taking full advantage of digital and Web technology as powerful tactics in their marketing and communications strategy.
Tom oversees the day to day operations of the firm, and lives in suburban Milwaukee, Wisconsin with his wife Marjie and their two dogs. When Tom isn't busy being a superhero, he's also a wine snob, music junkie, Ex-Milwaukee Radio Guy, political wonk, hopeless romantic and author of "The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare," from Penguin Books.