Archive | October, 2004

Technology or Brand Management – Who is in Charge?

10 October 2004

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A little while back, I was listening to a local radio talk show host discussing “technology companies.” One of the other people on the show mentioned Amazon.com as an example of a technology company, an idea that the host immediately dismissed. “Amazon.com”, he said, “sells stuff, and that makes them a retailer…not a technology company.” […]

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